top of page

Privacy Policy​

Effective Date: 17/07/2025

Shadowfax Marketing Limited (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website and services.

​

1. Who We Are

Shadowfax Marketing is a UK-based performance marketing consultancy specialising in affiliate marketing strategy and optimisation. Our website address is: https://www.shadowfaxmarketing.co.uk

​

2. What Information We Collect

We may collect and process the following personal information:

  • Contact Information: Name, email address, phone number (when submitted via contact forms or consultation bookings).

  • Technical Data: IP address, browser type, device information, and usage data collected through cookies or analytics tools.

  • Marketing Data: Preferences related to marketing communications.

  • Affiliate Interactions: Information related to partnerships or performance (if you're an affiliate or business partner).

 

3. How We Collect Information

We collect your information through:

  • Website forms (e.g. contact form, booking form)

  • Email correspondence

  • Website cookies and analytics tools (e.g. Google Analytics, Hotjar)

  • Affiliate tracking and partner platforms (where applicable)

 

4. How We Use Your Information

We use your information to:

  • Respond to your enquiries or consultation bookings

  • Provide and improve our services

  • Manage affiliate relationships and performance data

  • Analyse website performance and user behaviour

  • Send you relevant marketing communications (if opted in)

  • Comply with legal obligations

 

5. Legal Bases for Processing

We process your personal data based on the following legal grounds:

  • Consent: When you submit a form or opt into communications

  • Legitimate Interest: To operate and improve our business

  • Contractual Obligation: When entering into agreements with clients or partners

  • Legal Compliance: Where required by law

 

6. Cookies & Tracking Technologies

Our website uses cookies to enhance your experience and collect usage data.

  • Essential cookies are used for basic site functionality.

  • Analytics cookies (e.g. Google Analytics) help us understand how visitors use our site.

  • Marketing/affiliate cookies may be used to track partner referrals.

You can control or disable cookies through your browser settings. We also provide a cookie consent banner when you first visit our site.

​

7. Sharing Your Information

We never sell your data. We may share your information with:

  • Trusted third-party service providers (e.g. analytics tools, booking software)

  • Affiliate platforms or partners (only when relevant to services)

  • Legal authorities (where required by law)

All third parties are required to respect your data and handle it securely.

 

8. Data Retention

We only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including legal, accounting, or reporting requirements.

You can request deletion of your data at any time (see Section 10).

 

9. Data Security

We implement appropriate technical and organisational measures to secure your personal information against unauthorised access, alteration, disclosure, or destruction.

 

10. Your Rights Under UK GDPR

You have the right to:

  • Access the personal data we hold about you

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict certain data processing

  • Withdraw consent at any time (where applicable)

​

To exercise your rights, contact us at:

adam@shadowfaxmarketing.co.uk

bottom of page