Cookie Policy​
Effective Date: 17/07/2025
This Cookie Policy explains how Shadowfax Marketing (“we”, “our”, “us”) uses cookies and similar tracking technologies on our website: https://www.shadowfaxmarketing.co.uk. By using our site, you agree to the use of cookies as outlined in this policy.
1. What Are Cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work, improve user experience, and provide information to website owners.
Cookies can be:
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Session cookies: Deleted when you close your browser.
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Persistent cookies: Stored until they expire or are deleted.
2. How We Use Cookies
We use cookies to:
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Ensure the website functions correctly
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Improve site performance and user experience
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Analyse traffic and user interactions via tools like Google Analytics
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Track affiliate referrals and conversions
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Support embedded services (e.g. booking forms, social media features)
3. Types of Cookies We Use
Cookie TypePurpose
Essential CookiesEnable core site functionality (e.g. navigation, form submission).
Analytics CookiesHelp us understand how users interact with the site (e.g. Google Analytics).
Marketing CookiesTrack referrals and measure the success of affiliate campaigns.
Functional CookiesEnable features like embedded calendars or social sharing.
4. Third-Party Cookies
We may use trusted third-party services that place cookies, including:
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Google Analytics – to analyse website performance and usage
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Hotjar – to understand user interactions and behaviour
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Affiliate Networks – such as Awin, Impact, or Partnerize for referral tracking
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Wix – platform cookies for site functionality and preferences
Each third party has its own privacy and cookie policies.
5. Managing Cookie Preferences
When you first visit our site, you’ll see a cookie consent banner that lets you:
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Accept all cookies
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Reject non-essential cookies
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Customise your preferences
You can also manage cookies via your browser settings:
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Delete existing cookies
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Block future cookies
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Set preferences per site
Refer to your browser's help section for guidance.
6. Legal Basis for Using Cookies
Under UK GDPR and PECR, we must obtain your consent before using non-essential cookies (like analytics and marketing). Essential cookies do not require consent but are disclosed here for transparency.
7. Changes to This Policy
We may update this Cookie Policy to reflect changes in technology or legal requirements. The latest version will always be available on this page with an updated effective date.
8. Contact Us
If you have any questions about our use of cookies or this policy, contact:
Shadowfax Marketing