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PAID SEARCH

Paid Search Marketing

Discover what Shadowfax can do for your Paid Search channel

Paid search marketing is a way to get your business seen at the top of search engines like Google by paying for ads that appear when people search for products or services like yours.

It’s one of the fastest ways to drive targeted traffic and generate leads or sales.

At Shadowfax Marketing, we take the stress out of paid search by managing everything for you, from setting up campaigns to writing effective ads and making sure every pound you spend works hard. We don’t just chase clicks, we focus on getting real results that help your business grow. With expert support, transparent reporting, and a performance-driven approach, we’re the partner you can trust to turn searchers into customers.

Paid search puts your business at the top of search results instantly, helping you drive traffic, leads, or sales from day one.

Fast Results

Fast

You can show your ads to people who are actively searching for what you offer, making every click more likely to convert

Targeted Reach

Targeting

Paid search puts your business at the top of search results instantly, helping you drive traffic, leads, or sales from day one.

Measurable

Results

HOW WE CAN HELP

We understand the importance of staying informed about your campaign’s performance. That’s why we provide clear, easy-to-digest reports on a regular basis.

You’ll see exactly what’s working, along with any new opportunities we’ve identified to help boost your return on investment.

1. Google Ads Campaign Management

Full setup and ongoing optimisation of your Google Ads to drive targeted traffic and conversions.

2. Microsoft (Bing) Ads Management

Expand your reach with expertly managed campaigns across Microsoft’s search network.

3. Keyword Research & Targeting

Identify high-converting keywords to reach the right audience at the right time.

4. Ad Copywriting & Creative

Compelling, high-performing ad copy written to attract clicks and drive results.

5. Landing Page Optimisation

Improve your landing pages to boost conversions and lower your cost-per-click.

6. Remarketing Campaigns

Re-engage visitors who didn’t convert the first time with strategic follow-up ads.

7. Shopping Ads for Ecommerce

Set up and manage product-based ads that appear directly in search results.

​8. Campaign Tracking & Reporting

Clear, regular reporting to show performance and uncover growth opportunities.

OUR CONSULTANCY MODEL

​What sets Shadowfax Marketing apart is our consultancy-first approach, we don’t operate like a traditional agency.

You work directly with senior experts who are deeply invested in your growth, offering flexible, performance-led strategies tailored to your unique goals.

No fluff, just smart, results-driven marketing.

We Are Not An Agency

We operate as a true consultancy, no bloated retainers, no generic packages. Just strategic, hands-on support tailored to your business goals. You get senior expertise, transparent advice, and a partner who’s invested in your long-term success.

Highly Experienced

With over a decade in performance marketing, we bring deep industry knowledge and proven strategies. We've worked with brands of all sizes and know what it takes to deliver results in competitive markets.

Performance Obsessed

We measure our success by yours. Everything we do is geared towards driving real, measurable outcomes, not vanity metrics. We’re relentless in optimising performance and constantly seek out new opportunities to accelerate growth.

Tailored Partnerships

No two businesses are the same, and neither are our solutions. We adapt our approach to suit your goals, resources, and challenges, offering flexible support that evolves as your business grows.

FAST. RELIABLE. GROWTH.

Choose Shadowfax Marketing for performance marketing that’s built around outcomes, not guesswork.
We combine deep industry expertise with a hands-on, data-driven approach to deliver growth you can measure and trust.
If you’re serious about scaling, we’re the partner who’ll help you get there, faster.

Step 1: Book a Call

Reach out to our team via the contact form and we'll be in touch to set up an initial consultation.

Step 2: Build a Plan

Tell us what you need and we'll help build you a bespoke plan, tailored to your goals.

Step 3: Achieve Your Goals 

Our expert team will work with you to achieve success and revolutionise your marketing activity.

GET IN TOUCH

Paid Search FAQ's

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