Specialist Support
+10 Years Experience
Strategic Hands-On Management
Independent Consultancy
AFFILIATE MARKETING, EXPLAINED
DRIVING CUSTOMER ACQUISITION THROUGH DIGITAL PARTNERSHIPS.
Think of it as a network of partners who recommend your products or services. They could be a publisher, a creator, a comparison website or a rewards platform.
When someone follows their tracked link and makes an eligible purchase, you pay the partner an agreed commission. Some partnerships also involve fees for content or exposure.
My job is to find the right partners, manage those relationships and make the numbers work for your business.
HOW CAN I HELP
EXPERT SUPPORT AT EVERY STAGE
01
Network onboarding & technical integration
Set up your affiliate platform, coordinate tracking checks and establish a reliable foundation for your programme.
04
Day-to-day programme management
Keep your programme moving with hands-on partner communication, performance monitoring and issue resolution.
02
Strategy, planning & forecasting
Build a clear roadmap around your goals, with the right partner mix, commission structure and realistic forecasts.
05
Campaigns & optimisation
Plan campaigns and partner incentives, then refine activity to improve sales, efficiency and return on spend.
From the first plan to the day-to-day detail, services built around growing your affiliate programme.
03
Partner recruitment & activation
Find relevant publishers and creators, build relationships and turn partner sign-ups into live promotional activity.
06
Reporting & communication
Understand the results through clear reports, practical recommendations and regular conversations about next steps.
Flexible support through ongoing management, a focused project or consultancy alongside your team.

THE SHADOWFAX DIFFERENCE
GREAT PARTNERSHIPS BRING PEOPLE IN.
WE CAN HELP WITH WHAT COMES NEXT.
Our specialism is affiliate marketing: building partnerships that introduce your brand, reach new audiences and drive sales. But a valuable introduction deserves a good experience on your website, too.
Where needed, we can support conversion rate optimisation (CRO)reviewing landing pages and the buying journey to help more of that traffic turn into customers.
Additional support that strengthens your affiliate investment, scoped around your needs and resource
THE NUMBERS
REAL CHALLENGES.
MEASURABLE IMPACT.
Selected examples of what thoughtful recruitment, partner activation and commercial optimisation can achieve.
NATIONAL FITNESS BRAND
+88%
New Joiners Year on Year
Activated content partners to secure coverage in mass media, focusing on areas near gyms to support acquisition during slower months.
LEADING OUTDOOR FASHION BRAND
+172%
Transactions Among Ages 18–25
Partnered with student discount providers to reach a younger audience. The example also reports a 122% increase in overall revenue.
LEADING BEAUTY BRAND
+35%
Return On Advertising Spend
Reviewed performance and refined commissions by partner type, improving efficiency and unlocking budget for reinvestment.
Historical examples; results depend on the brand, budget and programme. These are not forecasts or guarantees.
A FEW QUESTIONS
LET'S MAKE IT CLEAR
FAST. RELIABLE. GROWTH.
Choose Shadowfax Marketing for performance marketing that’s built around outcomes, not guesswork.
We combine deep industry expertise with a hands-on, data-driven approach to deliver growth you can measure and trust.
If you’re serious about scaling, we’re the partner who’ll help you get there, faster.
Step 1: Book a Call
Step 2: Build a Plan
Step 3: Achieve Your Goals
Reach out to our team via the contact form and we'll be in touch to set up an initial consultation.
Tell us what you need and we'll help build you a bespoke plan, tailored to your goals.
Our expert team will work with you to achieve success and revolutionise your marketing activity.







